Category Archives: Articles

Sharing inside information your prospects and customers want to know can boost your sales. It can make your business much more profitable too, since valuable information can be supplied at very little cost. Quality, timely, relevant, and important information helps … Continue reading →

Differentiate and you stand out in a crowded marketplace. Present your uniqueness and stress your rare attributes in all sales copy and promotions. In a world of copycats, it pays to be an original. It’s usually the creator of a … Continue reading →

Ready to improve your results? Then you’re ready for a copy makeover. If all you need is a little medicine and not major surgery, you can make several quick and easy changes — and likely boost response rates in the … Continue reading →

There’s no shortage of valuable information to be gleaned from the earlier efforts of others. But the trick is to observe, learn and swipe responsibly. It’s also important to choose your “learning materials” with great care. Copying is never acceptable … Continue reading →

Postcards can be valuable marketing tools for just about any business. Here are a few ideas that will help you get the most from your own postcard campaign. Postcards work because they deliver short, concise messages in the minimum amount … Continue reading →

Without a powerful headline, your message stands little chance in an increasingly competitive marketplace. If your headline doesn’t capture attention and pull prospects inside, the rest of your marketing effort is meaningless. Nothing is more important to getting your message … Continue reading →

Are you maximizing your marketing results by using headlines at every opportunity? Few would argue about the crucial role headlines play in the success of offline ads and marketing materials. But headlines can also make or break your marketing efforts … Continue reading →

MISTAKE #1: Trying to close the sale in the classified ad. This is one of the more common, serious mistakes classified advertisers make. The problem is that you just don’t have the space, in a classified, to convey all the … Continue reading →

Why do certain headlines produce extraordinary results? What magical characteristics do winning headlines possess? Successful headlines all share the ability to cut through the clutter of competing messages to deliver a hard-hitting, unmistakable message towards a specific group of prospects. … Continue reading →

Few things are more important to the success of your marketing efforts than the headlines you lead off with in your sales letters, display ads, and web pages. An attention-getting, arresting headline has the power to pull in many more … Continue reading →